I'm fairly good at this. I've been at it for a while.
I've led and contributed to just about every phase of the design-development lifecycle, including product strategy, discovery, user research, UX and product design, and full stack development.
Résumé
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Summary
Accomplished design and engineering leader with over 8 years of experience building, managing, and scaling cross-functional teams in high-growth SaaS environments, and over 20 years of experience creating value within B2B and B2C organizations. Adept at defining product strategy, fostering innovation, and guiding teams through the full product lifecycle—ideation, planning, execution, and launch. Passionate about mentoring people, implementing scalable processes, and aligning design, engineering, and business goals to create market-leading products.
Core Competencies
- Leadership & Team Development
Leading, mentoring, and scaling high-performance teams in fast-paced environments - User-Centered Product Design
Driving product decisions via user research, usability testing, and competitive analysis - Data-Driven Decision Making
Leveraging metrics, customer feedback, and market research to guide product direction - Stakeholder Management
Managing and influencing stakeholders at all levels, from engineers to executive leadership - Mentorship & Coaching
Developing high-performing teams through mentorship, feedback, and skill development - Cross-Functional Collaboration
Leading design, engineering, and product teams to deliver seamless user experiences - Change Management
Leading teams through transformation and adapting processes to scale with company growth.
Work History
Owner/Principal
TEH Consulting
April 2009 to Present
I founded a design and engineering consulting firm that provides strategic guidance on user experience design, product strategy, and software development. TEH assists growing startups in establishing effective project management, UX design, and engineering methodologies, helping them scale team processes to deliver high-quality products on time, on budget, and within scope. TEH provides end-to-end software solutions, including wireframes, high-fidelity mockups, prototypes, and web sites.
Lead Product Designer
Rockerbox
April 2022 to December 2023
I joined Rockerbox as their first designer and established a user-centered process in support of their customer-first culture. I led the user interview process within the Product team, designed and tested prototypes in the company’s first usability studies, and created high-fidelity mockups. I developed a framework for displaying marketing data focused on key insights and recommendations utilizing plain language and clear visualizations.
Principal UX Designer
Equinix
July 2021 to April 2022
I was the lead designer on the Equinix Metal team, where we built the interface customers use to manage bare metal co-located hosting services. I designed several major features to enable easier resource deployment and created design concepts for the first iteration of a complete UI redesign.
UX Manager
Linode
February 2019 to November 2020
I led the UX team at Linode, an innovative cloud hosting provider, where most of our work centered around the Cloud Manager, a browser-based tool for administrating servers hosted on the Linode platform. In addition to supervising interface design for new products such as cloud firewalls and DBaaS, I also drove implementation of the company’s first moderated usability studies and completely redesigned the Cloud Manager based on extensive industry and user research.
UX Lead
Vidyo
October 2015 to January 2018
Vidyo welcomed me to their growing UX team in order to build an internal design practice and help transform the company into a customer-focused organization. I defined the process for user experience research and design and managed the UX designers responsible for the company’s flagship video conferencing systems, including desktop, mobile, and conference room applications.
Creative Director
Fitly
February 2014 to July 2014
I led the responsive redesign of a startup incubator product under a tight deadline, implementing a rapid mobile first design process that started with mobile wireframes and then went straight to coding and designing on the fly in the browser. We followed up with design comps for phase two, improving the visual design and proposing feature enhancements.
UX Lead
hibu
October 2012 to June 2013
While managing a blended UI team consisting of UX designers and front end developers, I promoted a user-centered design philosophy across the organization that established the needs of the customer as the primary consideration in all feature development. We produced wireframes, prototypes, and final production code for hibu web properties.
Manager of UI Development
Abercrombie & Fitch
April 2010 to May 2012
I led a large team of UI engineers responsible for all e-commerce front end development. Building strong partnerships with stakeholders, UX architects, visual designers, and my IT colleagues, I broke down traditional silos and got us working collaboratively. My team overhauled the front end code base, drastically improving performance and maintainability.
Senior Front End Developer
WebLinc
May 2009 to April 2010
As a hands-on developer, I performed sophisticated front end development on large-scale e-commerce platforms utilizing standards compliant HTML, CSS, and JavaScript. Leading several development projects, I mentored junior front end developers and advised designers on appropriate user interface design elements based on their technical feasibility.
Lead Developer and SEO Manager
NetPlus Marketing
April 2006 to August 2008
I managed the small but highly productive team responsible for all client web site programming, while also assuming responsibility for IA/UX artifacts including sitemaps, taxonomies, flowcharts, wireframes, and HTML prototypes. As SEO Manager, I authored detailed web site SEO recommendations based on extensive reviews of site content and analytics.
Web Specialist
Ricoh Corporation
October 2004 to May 2006
I redesigned the human resources intranet site, replacing an outdated and confusing layout with vastly improved information architecture and a contemporary look and feel. I also optimized all Ricoh subsidiaries' sites for search engine rankings, writing meta descriptions and page content and proposing information architecture changes.
Web Producer
Panasonic Consumer Electronics
May 2000 to October 2004
I supervised our interactive agency, reviewing and approving all sites within core product lines including TV, Home Theater, and Home Appliances. Through careful planning with product managers and the advertising department, I coordinated site updates with product introductions, promotions, and events. I also designed and coded the Panasonic Premium sales incentive web site.