Jay Sylvester

I make complex products easy to use through careful research, inspired design, cross-functional collaboration, and supportive leadership.

First design hire at multiple SaaS startups, built upon a foundation of agency and corporate leadership. Adept at guiding people and products from concept to launch / 0 to 1. Passionate about mentoring creative talent and leading cross-functional teams through the full product lifecycle: ideation, planning, execution, and launch.

Strategic thinker, collaborative leader, creative maker, and tactical doer.

Rocekerbox MMM Dashboard

Rockerbox Marketing Attribution UI

Rockerbox offered the most advanced marketing data, but in the same old format. After talking with users, researching competitors, and analyzing our data, I discovered our customers weren’t after raw numbers dumped into a vast sea of table cells, but the key insights and specific recommendations only Rockerbox could provide.

User Research / Information Architecture / UX Design / User Testing
Cloud Manager dashboard with status

Linode Cloud Manager

Linode redesigned their admin panel for the first time in over a decade, but its reception by longtime customers was mixed at best. We performed extensive research and addressed years of feedback, completely rethinking the product in the process.

User Research / Information Architecture / UX Design / User Testing
Vidyo UX Lead Video Conferencing & Collaboration Read → Fitly Creative Director E-commerce Read → hibu UX Lead E-commerce Read → Abercrombie & Fitch Manager of Frontend Development E-commerce Read →

EndorsementsFrom colleagues and reports