Unique products, each with its own challenges and constraints. See the user research, subsequent design decisions, and what finally shipped.
Please ask if you have questions. I'm happy to go into detail on any project.
Rockerbox Marketing Attribution UI
Thinking beyond spreadsheets to offer true insights and recommendations
Rockerbox offered the most advanced marketing data, but in the same old format. After talking with users, researching competitors, and analyzing our data, I discovered our customers weren’t after raw numbers dumped into a vast sea of table cells, but the key insights and specific recommendations only Rockerbox could provide.
- Vertical
- Marketing Analytics
- Platform
- Web
- Expertise
- User Research / Information Architecture / UX Design / User Testing
Linode Cloud Manager
Designing an interface to manage a single VPS or a fleet of thousands
Linode redesigned their admin panel for the first time in over a decade, but its reception by longtime customers was mixed at best. We performed extensive research and addressed years of feedback, completely rethinking the product in the process.
- Vertical
- Cloud Hosting
- Platform
- Responsive Web
- Expertise
- User Research / Information Architecture / UX Design / User Testing
Vidyo Remote Collaboration Solutions
Video conferencing and collaboration that go well beyond the typical Zoom call
Vidyo had a complex video conferencing suite that spanned many platforms, but the experience was inconsistent across devices. I defined crucial UX processes and led the design team in establishing a unified presentation across the entire product line.
- Vertical
- Video Conferencing & Collaboration
- Platform
- Desktop / Mobile / Web
- Expertise
- User Research / UX Design / Team Management
Fitly Meal Planning & Delivery
Making it easy for busy families to plan and prepare healthy, delicious meals
Fitly built an e-commerce site that had some UX challenges stemming from its startup incubator roots and a complex pricing model. I was tasked with improving the user experience and rebuilding the responsive front end to reach MVP status.
- Vertical
- E-commerce
- Platform
- Responsive Web
- Expertise
- UX Design / UI Architecture / Front End Development
hibu Marketplace Responsive Design
There's no such thing as the "mobile web"
hibu had an e-commerce platform with lots of legacy code and a design that wasn't ready for mobile devices. My team rebuilt the UI from scratch, then devised a plan to go responsive and improve the experience for mobile and tablet users.
- Vertical
- E-commerce
- Platform
- Responsive Web
- Expertise
- UX Design / UI Architecture / Team Management
Abercrombie & Fitch E-commerce Front End
Four brands, thirty international sites, and one framework
Abercrombie & Fitch had four distinct brands running on four distinct code bases, leading to lots of duplicate development effort. My team engineered a front end framework so we'd spend less time chasing problems and more time building solutions.
- Vertical
- E-commerce
- Platform
- Web
- Expertise
- UI Architecture / Front End Development / Team Management