I've tackled a number of challenging products across various industries, and whether I'm designing a product myself or guiding a team through the UX process, arriving at that "a-ha" moment and delivering something special is always satisfying.
Rockerbox offered the most advanced marketing data, but in the same old format. After talking with users, researching competitors, and analyzing our data, I discovered our customers weren’t after raw numbers dumped into a vast sea of table cells, but the key insights and specific recommendations only Rockerbox could provide.
Vidyo had a complex video conferencing suite that spanned many platforms, but the experience was inconsistent across devices. I defined crucial UX processes and led the design team in establishing a unified presentation across the entire product line.
Linode redesigned their admin panel for the first time in over a decade and its reception by longtime customers was mixed at best. We performed extensive research and addressed years of feedback, completely rethinking the product in the process.
Fitly built an e-commerce site that had some UX challenges stemming from its startup incubator roots and a complex pricing model. I was tasked with improving the user experience and rebuilding the responsive front end to reach MVP status.
hibu had an e-commerce platform with lots of legacy code and a design that wasn't ready for mobile devices. My team rebuilt the UI from scratch, then devised a plan to go responsive and improve the experience for mobile and tablet users.
Abercrombie had four distinct brands running on four distinct code bases, leading to lots of duplicate development effort. My team engineered a front end framework so we'd spend less time chasing problems and more time building solutions.