Jay Sylvester

I've solved design and architectural challenges for organizations of all sizes.

My experience with both UX design and front end development gives me a thorough understanding of the challenges in a modern design and development workflow. Performance is part of user experience, and I bring that perspective to all my designs.

Case Study: Vidyo Remote Collaboration Solutions

Video conferencing and collaboration that goes well beyond the typical Skype call

Vidyo had a complex suite of video conferencing apps that spanned many platforms, but a lack of design standards made the experience inconsistent across devices. I defined crucial UX processes and led the design team in establishing a unified presentation across the entire product line.

Vidyo products displayed on various devices (laptop, tablet, phone, etc.).

Case Study: Fitly Online Store

Making it easy for busy families to plan and prepare healthy, delicious meals

Fitly approached me with an e-commerce site that had some UX challenges stemming from its startup incubator roots and a complex pricing model. I was tasked with improving the user experience and rebuilding the responsive front end to reach MVP (Minimum Viable Product) status.

Fitly products displayed on various devices (laptop, tablet, phone, etc.).

Case Study: hibu Marketplace Responsive Design

There is no such thing as the "mobile web"

hibu had an e-commerce platform with lots of legacy code and a design that wasn't ready for mobile devices. My team rebuilt the UI from scratch, then devised a plan to go responsive and improve the experience for millions of mobile and tablet users.

hibu products displayed on various devices (laptop, tablet, phone, etc.).

Case Study: Abercrombie & Fitch Online Store

Four brands, thirty international sites, and one framework

Abercrombie & Fitch had four distinct brands running on four distinct code bases, leading to lots of duplicate development effort. My team engineered a front end framework that let them spend less time chasing problems and more time building solutions.

Abercrombie & Fitch products displayed on various devices (laptop, tablet, phone, etc.).

Case Study: OncoTracker Portable Medical Records

Cancer patients should be focused on their treatment, not their treatment records

OncoTracker wanted to provide an easy way for oncology patients to access their medical records anywhere. I designed a solution that walks users through the process of entering their records step by step and allows them to track the progress of their treatment.

OncoTracker products displayed on various devices (laptop, tablet, phone, etc.).